whereCARDS are pocket-sized cards and they are an easy, powerful and cost-effective way to promote your message to visitors to Dublin – delivering you extra business. There are over 5 million visitors to Dublin each year, including close to 4 million overseas visitors. 62% of ALL overseas holidaymakers to Ireland and 50% of ALL overseas visitors, visit Dublin. Reaching them with your message presents you with an enormous opportunity to win more business.
whereCARDS put your message in front of visitors while they are already in Dublin and who are likely to be staying close to you. They can therefore be more easily influenced to do business with you – to visit your attraction; take in your tour; shop in your store; enjoy your entertainment; experience an activity, festival or event; be transported by you or explore your part of Dublin City or beyond.
whereCARDS are well-produced high-quality cards displayed on whereCARDS stands in highly visible locations around Dublin and the surrounding area. They are approx. 150mm x 80mm and present visitors to Dublin with information on the best things to see, do and enjoy (and how to get there. They are easy to read and to carry in a pocket, purse or bag for quick reference and to act upon and to share. The card is neat and to a consistent style format which presents the visitor with all they need to know in order to make the decision to experience your product or service.
whereCARDS will feature on a large network of branded visitor display stands in high-profile visitor-friendly locations throughout Dublin and then selectively in surrounding counties. The zone map below gives you a sense of the reach. Dublin City and County is the distribution 'epicentre' (the orange and blue zones), with selective distribution in surrounding counties.
whereCARDS are not necessarily designed to replace your brochures, unless you want them to. They will widen your coverage and greatly increase the opportunity to be seen and to benefit from the exposure.
Here are 12 Dublin whereCARD advantages:
REACH: The cards will help you reach more of the five million plus visitors to Dublin. Within your budget you can print and distribute far more cards than you can brochures – increasing your opportunity to be seen by more visitors.
QUALITY: The cards are high-quality, highly-visible and located in places visitors to Dublin frequent. No matter what promotions you are currently undertaking, whereCARDS will extend your reach and win you more business, cost effectively.
IMPACT: The cards are designed for maximum impact. They are easy to see on specially designed strands and, because the design is to a consistent style template, the visitor can quickly get the information they need to help them decide to visit you.
PERFECT SIZE: The cards are big enough to feature comprehensive information, but neat enough to easily carry in a pocket, purse or bag – as a reference and to be acted upon.
EASY SHARE & STRONGLY INFLUENCE: The pocket-sized cards are easy to share. A card shared is a means of endorsement - which will strongly influence current and future visitor decisions. The sharing and recommendation might be between family and friends or between a concierge and a guest.
ECONOMICAL: They cost far less to produce than standard brochures and, because they are printed seasonally and at the same time, you benefit from the economies of scale.
SEASONAL FRESHNESS: We print fresh cards each season – which allows you adjust your promotional message to suit the time of year.
MERCHANDISED: The cards are merchandised, replenished and topped up, as required. The stands are also designed so cards can’t lose visibility or become hidden. Your card is always in full view.
HASSLE FREE: whereCARDS take away all the hassle of managing design through to print – we do it all for you, saving you time. We design, print, stock, distribute and merchandise your card and report on stock levels.
MEASURE: You can measure the impact by watching out for the cards or featuring a small incentive on the card to help ensure they are presented – a small discount, entry to a prize draw, a small gift, an upgrade or a value-extra.
SAVE ON BROCHURE COSTS: whereCARDS are NOT intended to replace your brochures, unless you want them to, but they can allow you adjust your print mix - perhaps more cards, less brochures.
BONUS GLOBAL PROMOTION: A QR code on your card links to a more detailed profile on our mobile-friendly whereDUBLIN.com website. You will also feature on whereTraveler.com the international flagship website of where® and the ‘go to’ website for smart travellers worldwide.
What does it cost, how many cards are printed, where are they distributed and during what timescale?
whereCARDS cost a fraction of what it would cost to print and distribute a comparable number of brochures. They are therefore affordable to more tourism-related businesses. The costs do vary based on your requirements – whether you want seasonal or year-round distribution; the extent of the network reach you want and the number of cards to be printed and distributed. Typically, 30,000 cards will suffice for most businesses each year (15,000 for each 6 month distribution period). We would be happy to advise you on the options and the associated costs.
What’s included in the whereCARDS deal?
Everything! whereCARDS is an end-to-end package from your message ‘vision to visitor’.
Can we design and print our own cards?
We undertake the design and printing of all cards to ensure the cards are of the highest quality and present consistently and perfectly on the stands. However, you can provide us with all the details and images and you can also choose a dominant colour for your card from a range of colours we provide.
All the cards we produce are twin-sided. If you wish to have a 4, 6, or 8 page fold-out card produced and distributed we can discuss this option with you.
Can we buy more than one slot?
Yes. Most businesses will buy a single slot, but double slots increase the opportunity to be seen and be selected. Some businesses may also want to book two slots for cards focussing on different aspects of their business. We do offer a discount for any business buying two or more slots for the same season.